As many of you know, 2007 was a banner year for Modest Needs. We forged new partnerships with Loews Hotels and Starbucks and made our way into top-tier media like O, The Oprah Magazine to shed light upon the all-but-ignored segment of the population that we serve: the working poor.
And that's not all. We completely overhauled our application process to make the experience of asking for help faster, less confusing, and more transparent for applicants. We redesigned our home page and points system to introduce new visitors to our mission more quickly, and to give existing supporters the power to hand-pick applicants for funding. And perhaps best of year, we worked for the entire year under a matching grant which enabled us to pass a full 100% of the contributions you made to Modest Needs in 2007 directly to the people who needed your help the most.
Now that's what I call a banner year. And you're the ones that have made it all possible. Your record-setting donations this year have enabled us to make more life-saving grants than ever before.
So here's to your remarkable generosity in 2007, and to an equally remarkable 2008!
All of us at Modest Needs wish you a safe, prosperous, and happy New Year.