Recently I ran across a lovely posting by a blogger (and new donor) named Utenzi. And in that post, he very kindly introduced his blog readers to our mission, presumably even driving some of them to our website. But here's the thing that made my day: he explained to these readers exactly WHY he chose Modest Needs.
So what's the big deal, you ask?
Well, I've come across plenty of organizations (my cable company among them) who make it as difficult as possible for their customers to leave feedback. And for the life of me I can't understand that logic. Gaining a sense of how Modest Needs touches a particular donor is VITAL information to me. It's a gift. It's the kind of information corporations pay thousands of dollars for, on focus groups and online surveys.
Paragraphs like Utenzi's, below, are the little gems I hope for every morning in my inbox. And in case you have the time to tell us what Modest Needs means to you, you know my email address: kptaylor[@]modestneeds.org. I'm being serious when I say that I truly look forward to hearing from you!
"I gave Modest Needs $50--which might put some people who know me into shock. You see, while I've made a number of loans to people I know when they run into problems, I rarely give money to institutions. But Modest Needs doesn't feel like an institution. I like that 100% of the money actually goes out to people in need and that you can pick who gets that money. Since there's the potential for feedback from the recipients, via the website, which gives you that feeling of satisfaction, this could become a habit. And a far better habit than my candy and soda habits."