On December 12, 2011, we made a push on Twitter for our followers to join the #DecafCharity experiment.
(You can read the full story about the #DecafCharity Experiment here.)
Built on the old idea that a small sacrifice--like giving up a single latte and donating the leftover money to charity--can make a big difference, The #DecafCharity Experiment was created to remind people that there is no donation too small when it comes to changing a life.
While Twitter can seem ridiculous (does a person really need to share with the world what they've eaten for lunch?), the reality is that it's one of the best platforms in the world for crowd-sourcing. Since Modest Needs is the original charity to be funded largely by crowd-sourced donations, Twitter is one of our best resources for spreading good news fast, making appeals when the occasion calls for it or starting conversations with others working within the philanthropy world.
It is with this in mind that we ask you Twitter users to follow Modest Needs at @ModestNeeds (http://twitter.com/#!/modestneeds), and to both participate in (by making a small donation) and spread the word about the #DecafCharity Experiment. Spreading the word is as simple as sending a single Tweet mentioning the project and linking to our list of current applicants.
Here's a sample Tweet you can cut and paste to your followers:
I donated the price of my coffee to @ModestNeeds #DecafCharity experiment. Join in and change a family's life here: http://tinyurl.com/cspbcuq
If Twitter's not your thing, the same sample text above can be cut and pasted into a post on Facebook, yet another platform that helps keep Modest Needs connected with donors, applicants and the charity world at large. Simply copy and past the text above into your status window with a brief note encouraging others to do the same.
We gently ask as you communicate with your friends and followers this holiday season that you consider mentioning #DecafCharity on your Twitter and Facebook profiles. This small investment of time can pay big dividends to Modest Needs applicants, leading to the kind of big changes that can turn a life around.
Thank you and happy Tweeting (and Facebooking) to all!
Cheers,
Modest Needs
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